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Pro Image International
"As The Healthy Lifestyle Company, our mission is to utilize the most recent advances in nutritional science to realistically improve your prospects for a better quality of life and good health as you age. We assure you that we will never compromise the integrity of the products, nor the philosophy that stands behind them. Our values are rooted in a customers-first tradition."
A Recognized Path To A Physically and Fiscally Healthy Lifestyle
Pro Image International was founded in 1995 by CEO Tony Shaw, and is a debt-free, privately-held company with a solid reputation for it's commitment to excellence, integrity and the unmatched quality of it's products.
A Customer-Friendly Company
Anthony Shaw, Chief Executive Officer
Tony was raised in Washington, PA, thirty miles from Pittsburgh. He graduated from Louisiana State University with a Bachelor of Science degree in 1969. In that same year, Tony entered the U.S. Marine Corps as a pilot.
He was stationed in Hawaii and Japan where he was commissioned and trained in F4 Jet Aircraft. While in the Marine Corps, Tony also served as a Squadron instructor and an Administrative Officer. He was given an honorable discharge in 1974.
After four years of owning a major appliance store in Pensacola, FL, Tony entered the cosmetics field as an independent distributor for Espree Cosmetics Corporation. Because of his success as a distributor, he was asked to join the Espree corporate staff in Dallas, TX to serve as National Development Director.
In January of 1981, Tony went to work for Mary Kay Cosmetics in Dallas as the Director of Sales Development. In his ten years with Mary Kay, Tony was involved in, and contributed to, every major program and improvement in sales, marketing and administration implemented druing that period.
Tony worked with Mary Kay Ash directly, traveled with her to many parts of the world, and directly represented her in his position with the company. In those ten years, he saw the growth of Mary Kay go from $50 Million to over $300 million.
Tony moved to California to became the Vice President of Marketing for Arbonne International in 1990, developing all marketing strategies for this direct sales cosmetics company. However, missing Texas, he cut his stint short with Arbonne to move back to Dallas where he went to work for Surface Solutions, a party plan company.
Over the next two years Tony immersed himself in the study of the formulation of both skin care products and nutritional supplements. Tony researched and developed a very successful line of diet supplements at that time, and the sales of Surface Solutions grew in excess of 500% during his two years there.
Becoming aggravated with the Dallas lifestyle and commute, Tony moved to the resort area of Austin, TX called Lakeway, which is the home of Pro Image International today. Starting his own nutritional supplement development and distribution company, Uni Star Pro, there in 1993, Tony has never looked back. He developed contracts with fitness centers, health food stores, GNC and more.
Because of his background, expertise and love for this marketing and distribution method, Tony founded the unique Pro Image International (originally called Pro Star) in the summer of 1995. This allows his products to be offered to consumers through a personal relationship that builds brand intimacy and loyalty.
Tony Shaw's experience, integrity and vision continues to guide Pro Image International well into our second decade of business.
The Pro Image International management team is driven by the knowledge that what makes the customer happy will make the company successful. They work hard to continually be innovative in their approach in offering cutting-edge products that focus on quality, effectiveness and value.
The management team tirelessly devotes itself to our vision and values, while reinforcing Pro Image's commitment to what we will call our "customer first" philosophy.
